As for the main elements of the badge, they all stayed at their places - gradient background with a white softened square contour and a circle in the middle, plus a solid white dot in the upper right corner. The new badge is also executed in gradients from orange to purple, but all shades became lighter, hence now the icon looks even brighter. The redesign of 2022 introduced a refreshed version of the Instagram logo from 2016, refining its color palette, but keeping the concept and shapes. The main shape of the camera repeats the shape of the icon and features a contoured circle in the center and a solid white dot in the upper right corner.
The gradient orange-to-pink square with rounded angles has a bold camera contouring drawn over it in white. The sleek minimalist design of the new logo version is based on the previous Instagram badges but redrawn abstractly and flatly. While many users criticized the design, it has remained unchanged for years. The new Instagram logo was unveiled together with an updated application interface. The uppercase sans-serif “INST” under the rainbow (which got wider and more visible now), was replaced by a bold serif “Insta” with only the first letter capitalized. The gradients on the camera body got more contrasting, which also added more vitality to the image, making it realistic. The leathery texture was added to the upper part of the camera on the badge, the lens got more gradient gloss, which made it look more natural and vivid. This version made a debut on Instagram v2.0. The emblem was slightly updated, but the overall look remained the same. The upper left corner of the camera featured a vertically oriented rainbow flag with the “INST” uppercase lettering in sans-serif set under it. The new badge was simpler and more memorable due to the use of minimalist shapes and accents. The color palette remained the same, beige and brown, but the shades of the camera body and details were intensified. He was inspired by the Bell & Howell camera from the 1950s. And yet, later that year Systrom decided to use professional help and hired designer and photographer Cole Rise.
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